S&S Connect, in collaboration with Coconut Club, hosted the Networking, Marketing and Branding Masterclass at KETCH UP, Bluewaters Island, Dubai.

The event brought together entrepreneurs, professionals, creators and business owners for an evening focused on one of the most important parts of building any successful venture: knowing how to connect with the right people, communicate your value and create a brand that stands out.

The masterclass featured two experienced marketing leaders with expertise across paid advertising, brand growth, viral content and social media:

Dennis Broberg - Founder of Natanyos Marketing, recognised for helping businesses scale through strategic paid media, high-converting marketing funnels and performance-led growth strategies.

Gabriel Basques - Director of International Expansion at Spreed, specialising in AI-driven viral content and organic social media growth, with a focus on helping brands expand their reach and build stronger digital audiences.

Throughout the session, Dennis and Gabriel shared practical insights into how businesses can improve their visibility, attract the right customers and turn attention into measurable growth. The discussion explored the importance of strong positioning, effective content, customer acquisition and building a brand that people recognise and trust.

Interactive activities gave guests the opportunity to apply what they had learned, while the networking sessions created space for new introductions, shared ideas and meaningful professional connections.